STRESS MANAGEMENT AND PRODUCTIVITY OF SELECTED TV CHANNELS IN NIGERIA BROADCAST INDUSTRY

Abstract

This study investigated the effect of stress management on employee productivity in selected television channels within the Nigerian broadcast industry, using the Nigerian Television Authority (NTA) Abeokuta as a case study. The research focused on key stress management dimensions, including workload control, motivation, relaxation techniques, time management, and flexible work schedules, to assess their influence on organisational performance. A survey research design was adopted, with primary data collected through structured questionnaires administered to 100 employees, of which 80 were duly completed, representing an 80% response rate. Purposive sampling was used to select respondents with relevant knowledge and experience regarding workplace stress and productivity. Data were analysed using descriptive statistics, including percentages and tables, while correlation analysis was employed to examine the relationships between stress management practices and employee performance. Findings revealed that time management workshops (25%) and flexible work schedules (22.5%) were the most commonly adopted stress management strategies, whereas excessive workload (31.3%) and lack of promotion or incentives (25%) were the leading causes of workplace stress. Effective stress management was shown to improve job performance (31.3%), enhance staff morale (25%), reduce absenteeism, and increase job satisfaction. The study concludes that implementing effective stress management strategies is crucial for enhancing employee well-being, motivation, and overall organisational productivity in Nigerian television channels. It recommends that management recognise all staff as key stakeholders, provide regular training and counselling, adopt supportive leadership approaches, and institutionalise policies that promote work–life balance.